The 8:01 Moment | Ryan Estis

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The 8:01 Moment

A library of sales resources to help you learn and grow after the NIBA Annual Convention.

The best sales professionals know success isn’t static — it’s earned every day through curiosity, preparation, and purpose. These resources will help you stay sharp, stay relevant, and keep creating the kind of impact that builds customers for life.

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Mindset & Motivation: Think Like a Top Performer

The best sales professionals know success isn’t static — it’s earned every day through curiosity, preparation, and purpose. These resources will help you stay sharp, stay relevant, and keep creating the kind of impact that builds customers for life.

Ryan speaking to a crowd

Sales Skills That Set Top Performers Apart

Discover the essential sales skills top performers rely on to drive results.

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Conduct Little Experiments to Build Momentum

Use small experiments to better lead through change.

Ryan on stage

Choose How You Respond to Uncertainty

The one thing we always control is how we respond.

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Overcoming Your Limiting Beliefs

How to get over the certainty that holds us back.

Value-Based Selling: Create Connection & Earn Commitment

Buyers don’t want to be sold — they want to be understood. These insights help you connect with customers, uncover what they truly value, and guide them to confident decisions.

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3 Keys to Selling Value Today

The future of sales belongs to those who can master the art of creating value.

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Value-Based Selling: Your Competitive Edge in a Noisy Market

Learn how to win deals by putting the customer first.

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How to Earn a Commitment in Sales

Discover a proven framework that shortens the sales cycle and builds trust.

Value-Proposition-Checklist

Value Proposition Checklist

Align with your customers’ most urgent priorities and objectives.

Preparation & Performance: Show Up Ready to Win

Preparation builds confidence, and confidence closes deals. Explore strategies and tools to help you plan effectively, deliver with impact, and consistently perform at your best.

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Sales Call Planning Checklist

Prepare to deliver value and drive growth in every conversation.

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How to Give Better Sales Presentations

Learn 3 essential tips to elevate your sales pitch.

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Effective Pre-Call Planning for Sales Success

Learn how to stay on track and prepared to close more deals.

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Level Up Your Sales Presentation Skills

Learn how to create lasting client connections through better sales presentation skills.

Adapt & Evolve: Thriving in a Changing Sales World

New technologies, new buyer behaviors, new expectations — the sales landscape is shifting fast. Learn how to stay agile, embrace innovation, and keep your competitive edge sharp.

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Why Learning Agility is a Critical Skill For Sellers Today

Making time for learning in sales isn’t optional anymore.

How to Take Intelligent Risks

How to Take Intelligent Risks

Top producers have to be willing to disrupt themselves before the marketplace does it for them.

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Personal Leadership Vision Exercise

Discover how to define your personal leadership vision to define your best self.

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How AI Is Changing Sales

Unlock deeper customization and higher EQ with AI.

Prepare for Impact:

The Book

Prepare for Impact contains entertaining, actionable advice to help sales professionals at all stages of their careers improve their skills and competency.

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